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Check out our China Luxury Home Market Report
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China moves fast. So do we.

As a China marketing agency, TONG Global combines market insight, creative strategy and commercial expertise to help brands connect and grow with Chinese consumers globally.

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Brand Positioning Research and Insights Brand Audit Brand Strategy Workshops In-House Training
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Case Studies

Explore some of our recent success stories

HEYTEA: Reaching beyond the Overseas Chinese Community

HEYTEA: Reaching beyond the Overseas Chinese Community

Heathrow: Award-Winning Integrated Campaign

Heathrow: Award-Winning Integrated Campaign

1 Hotels: Localising Luxury for China's HNW Tourist

1 Hotels: Localising Luxury for China's HNW Tourist

Tiffany & Co: Influencer Marketing - Redefining Love at Qixi

Tiffany & Co: Influencer Marketing - Redefining Love at Qixi

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TONG Report: China's Luxury Home Market 2025-2026 Reaching 20m Overseas Chinese Consumers on Xiaohongshu Inside the Minds of Chinese Luxury Travellers 2024 Luxury Homes in China: Trends Shaping the Future of High-End Living Chinese Student Life in the UK: Insights and Trends 2024

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Market trends, cultural insights, expert strategy: everything you need to stay one step ahead in China, powered by TONG Global.

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Reports

Luxury

TONG Report: China's Luxury Home Market 2025-2026

20 min read

3 Oct 2025

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TONG Report: China's Luxury Home Market 2025-2026

Overseas Chinese

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Xiaohongshu (Rednote)

Overseas Chinese

Xiaohongshu

Reaching 20m Overseas Chinese Consumers on Xiaohongshu

5 min read

30 Oct 2025

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Reaching 20m Overseas Chinese Consumers on Xiaohongshu

Reports

Travel

Luxury Travel

Inside the Minds of Chinese Luxury Travellers 2024

15 min read

15 Sep 2024

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Inside the Minds of Chinese Luxury Travellers 2024

Insights

Luxury

Interior

Luxury Homes in China: Trends Shaping the Future of High-End Living

5 min read

30 May 2025

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Luxury Homes in China: Trends Shaping the Future of High-End Living

Reports

Chinese Student Life

Student Life in the UK

Chinese Student Life in the UK: Insights and Trends 2024

15 min read

15 Jul 2024

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Chinese Student Life in the UK: Insights and Trends 2024

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