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From market entry to brand growth, we deliver solutions that help businesses succeed in China’s fast-evolving digital ecosystem.

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We bridge the gap between cultures, empowering businesses to connect authentically and grow sustainably in China’s fast-changing market.

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China moves fast. So do we.

TONG Global is a specialist bicultural China marketing agency, with offices in London and Shanghai, helping luxury, real estate, and consumer brands connect with Chinese consumers worldwide.

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China Readiness

Increase understanding of the market and visibility of your brand’s positioning and activities through in-house training, brand audit, strategy development, and curated audience insights.

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Brand Positioning Research and Insights Brand Audit Brand Strategy Workshops In-House Training
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Case Studies

Explore some of our recent success stories

Heathrow: Award-Winning Integrated Campaign

Heathrow: Award-Winning Integrated Campaign

Tiffany & Co: Influencer Marketing - Redefining Love at Qixi

Tiffany & Co: Influencer Marketing - Redefining Love at Qixi

1 Hotels: Localising Luxury for China's HNW Tourist

1 Hotels: Localising Luxury for China's HNW Tourist

HEYTEA: Reaching beyond the Overseas Chinese Community

HEYTEA: Reaching beyond the Overseas Chinese Community

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We're proud to be recognised for helping our clients build a market-leading China presence.

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Archives & Exhibitions: How Luxury Brands Win Over Chinese Consumers The Spirit of Change: China’s Whisky Market Evolution Why Now Is the Moment for Furniture Brands to Enter China Fitter, Happier: China's Fitness and Exercise Trends in 2026 Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas Four Brands That Galloped into the Year of the Horse TONG Report: China's Luxury Home Market 2025-2026 From Niche to Mainstream: Why Musical Theatre is Booming in China

Latest Insights

Market trends, cultural insights, expert strategy: everything you need to stay one step ahead in China, powered by TONG Global.

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Luxury

Archives & Exhibitions: How Luxury Brands Win Over Chinese Consumers

5 min read

5 Jun 2026

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Archives & Exhibitions: How Luxury Brands Win Over Chinese Consumers

Food & Drink

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China Drinking Culture

Whisky Consumption

The Spirit of Change: China’s Whisky Market Evolution

5 min read

22 Apr 2026

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The Spirit of Change: China’s Whisky Market Evolution

Consumer Trends

Furniture and Interiors

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Why Now Is the Moment for Furniture Brands to Enter China

5 min read

2 Apr 2026

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Why Now Is the Moment for Furniture Brands to Enter China

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Sports

Fitter, Happier: China's Fitness and Exercise Trends in 2026

5 min read

23 Feb 2026

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Fitter, Happier: China's Fitness and Exercise Trends in 2026

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Overseas Chinese

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Xiaohongshu

Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas

5 min read

9 Sep 2025

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Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas

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Four Brands That Galloped into the Year of the Horse

5 min read

12 Feb 2026

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Four Brands That Galloped into the Year of the Horse

Luxury

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Luxury

TONG Report: China's Luxury Home Market 2025-2026

20 min read

3 Oct 2025

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TONG Report: China's Luxury Home Market 2025-2026

Culture

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China cultural trends

China's Gen Z

Musical theatre in China

From Niche to Mainstream: Why Musical Theatre is Booming in China

8 min read

9 Jan 2026

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From Niche to Mainstream: Why Musical Theatre is Booming in China

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