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From market entry to brand growth, we deliver solutions that help businesses succeed in China’s fast-evolving digital ecosystem.

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We bridge the gap between cultures, empowering businesses to connect authentically and grow sustainably in China’s fast-changing market.

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China moves fast. So do we.

TONG Global is a China marketing agency combining market insight, creative strategy and commercial expertise to help brands connect and grow with Chinese consumers globally.

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Increase understanding of the market and visibility of your brand’s positioning and activities through in-house training, brand audit, strategy development, and curated audience insights.

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Brand Positioning Research and Insights Brand Audit Brand Strategy Workshops In-House Training
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Case Studies

Explore some of our recent success stories

Heathrow: Award-Winning Integrated Campaign

Heathrow: Award-Winning Integrated Campaign

Tiffany & Co: Influencer Marketing - Redefining Love at Qixi

Tiffany & Co: Influencer Marketing - Redefining Love at Qixi

1 Hotels: Localising Luxury for China's HNW Tourist

1 Hotels: Localising Luxury for China's HNW Tourist

HEYTEA: Reaching beyond the Overseas Chinese Community

HEYTEA: Reaching beyond the Overseas Chinese Community

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Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas TONG Report: China's Luxury Home Market 2025-2026 From Niche to Mainstream: Why Musical Theatre is Booming in China China Visit: Insights from taking Fusion Group to Beijing and Tianjin Nike: A New Level of Localisation TONG Report: Chinese Student Life in the UK - Insights and Trends 2024

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Market trends, cultural insights, expert strategy: everything you need to stay one step ahead in China, powered by TONG Global.

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Overseas Chinese

Social Media

Xiaohongshu

Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas

5 min read

9 Sep 2025

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Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas

Luxury

Reports

Luxury

TONG Report: China's Luxury Home Market 2025-2026

20 min read

3 Oct 2025

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TONG Report: China's Luxury Home Market 2025-2026

Culture

Insights

China cultural trends

China's Gen Z

Musical theatre in China

From Niche to Mainstream: Why Musical Theatre is Booming in China

8 min read

9 Jan 2026

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From Niche to Mainstream: Why Musical Theatre is Booming in China

Insights

Student Housing & PBSA

Market Visit

PBSA

China Visit: Insights from taking Fusion Group to Beijing and Tianjin

5 min read

12 Aug 2025

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China Visit: Insights from taking Fusion Group to Beijing and Tianjin

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Sports

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Nike: A New Level of Localisation

5 min read

5 Jan 2026

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Nike: A New Level of Localisation

Reports

Student Housing & PBSA

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Chinese Student Life

PBSA

TONG Report: Chinese Student Life in the UK - Insights and Trends 2024

15 min read

15 Jul 2024

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TONG Report: Chinese Student Life in the UK - Insights and Trends 2024

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