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From market entry to brand growth, we deliver solutions that help businesses succeed in China’s fast-evolving digital ecosystem.

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We bridge the gap between cultures, empowering businesses to connect authentically and grow sustainably in China’s fast-changing market.

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Discover some of our work – from delivering award-winning campaigns to devising innovative new strategies.

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China moves fast. So do we.

TONG Global is a specialist bicultural China marketing agency, with offices in London and Shanghai, helping luxury, real estate, and consumer brands connect with Chinese consumers worldwide.

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China Readiness

Increase understanding of the market and visibility of your brand’s positioning and activities through in-house training, brand audit, strategy development, and curated audience insights.

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Brand Positioning Research and Insights Brand Audit Brand Strategy Workshops In-House Training
Brand Positioning Research and Insights Brand Audit Brand Strategy Workshops In-House Training
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Case Studies

Explore some of our recent success stories

Heathrow: Award-Winning Integrated Campaign

Heathrow: Award-Winning Integrated Campaign

Tiffany & Co: Influencer Marketing - Redefining Love at Qixi

Tiffany & Co: Influencer Marketing - Redefining Love at Qixi

1 Hotels: Localising Luxury for China's HNW Tourist

1 Hotels: Localising Luxury for China's HNW Tourist

HEYTEA: Reaching beyond the Overseas Chinese Community

HEYTEA: Reaching beyond the Overseas Chinese Community

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Trusted. Awarded. Proven.

We're proud to be recognised for helping our clients build a market-leading China presence.

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TONG team colleague Ning smiling at camera
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Chinese student smiling hugging toy on sunset background
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Archives & Exhibitions: How Luxury Brands Win Over Chinese Consumers The Spirit of Change: China’s Whisky Market Evolution Why Now Is the Moment for Furniture Brands to Enter China Fitter, Happier: China's Fitness and Exercise Trends in 2026 Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas Four Brands That Galloped into the Year of the Horse TONG Report: China's Luxury Home Market 2025-2026 From Niche to Mainstream: Why Musical Theatre is Booming in China

Latest Insights

Market trends, cultural insights, expert strategy: everything you need to stay one step ahead in China, powered by TONG Global.

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Luxury

Archives & Exhibitions: How Luxury Brands Win Over Chinese Consumers

5 min read

5 Jun 2026

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Archives & Exhibitions: How Luxury Brands Win Over Chinese Consumers

Food & Drink

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China Drinking Culture

Whisky Consumption

The Spirit of Change: China’s Whisky Market Evolution

5 min read

22 Apr 2026

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The Spirit of Change: China’s Whisky Market Evolution

Consumer Trends

Furniture and Interiors

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Luxury

Chinese Consumer Trends

Luxury

Why Now Is the Moment for Furniture Brands to Enter China

5 min read

2 Apr 2026

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Why Now Is the Moment for Furniture Brands to Enter China

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Sports

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Outdoors

Sports

Fitter, Happier: China's Fitness and Exercise Trends in 2026

5 min read

23 Feb 2026

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Fitter, Happier: China's Fitness and Exercise Trends in 2026

Insights

Overseas Chinese

Social Media

Xiaohongshu

Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas

5 min read

9 Sep 2025

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Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas

Campaigns

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Social Media

Brand Campaigns

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Viral Marketing

Four Brands That Galloped into the Year of the Horse

5 min read

12 Feb 2026

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Four Brands That Galloped into the Year of the Horse

Luxury

Reports

Luxury

TONG Report: China's Luxury Home Market 2025-2026

20 min read

3 Oct 2025

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TONG Report: China's Luxury Home Market 2025-2026

Culture

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China cultural trends

China's Gen Z

Musical theatre in China

From Niche to Mainstream: Why Musical Theatre is Booming in China

8 min read

9 Jan 2026

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From Niche to Mainstream: Why Musical Theatre is Booming in China

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The economist logo white text on red background transparent
Forbes logo black text on transparent background
China Britail Business Focus logo black and red text on transparent background
Vogue Business logo black text on transparent background
The Grocer logo black text on transparent background
South China Morning Post logo black text on transparent background yellow and blue logo
Business of fashion logo black on transparent background
Business insider logo black on transparent background
The economist logo white text on red background transparent
Forbes logo black text on transparent background
China Britail Business Focus logo black and red text on transparent background
Vogue Business logo black text on transparent background
The Grocer logo black text on transparent background
South China Morning Post logo black text on transparent background yellow and blue logo
Business of fashion logo black on transparent background
Business insider logo black on transparent background
The economist logo white text on red background transparent
Forbes logo black text on transparent background
China Britail Business Focus logo black and red text on transparent background
Vogue Business logo black text on transparent background
The Grocer logo black text on transparent background
South China Morning Post logo black text on transparent background yellow and blue logo

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