TONG Global | About TONG Global | Our Team, Culture & Careers

Gabriel Nicklin

Managing Partner

Gabriel leads relationships across TONG Global’s client portfolio, with a particular focus on strategic implementation. He has taken a major role in launching and scaling multiple brands, including student accommodation brands in the Chinese market over half a decade with the business.

Xuan Wang

Managing Partner

Xuan oversees TONG Global’s offices in the UK and China. He has more than 15 years of experience in marketing, digital communications, and PR across various sectors, including luxury, fast-moving consumer goods, tech, automotive, tourism & sports, and more. Throughout his career, Xuan has supported numerous internationally recognised brands in entering the Chinese market and has advised leading Chinese companies on their global expansion. Xuan holds an MBA degree from the University of Edinburgh.

Xuan’s Favourite Memory of Working at TONG Global:

Working with talents from all over the world enables the free sharing of knowledge on cultural, lifestyle, and political issues.

Jack Porteous

Commercial Director

Jack has a decade of expertise in UK-China business growth, helping brands successfully enter and expand in the Chinese market. A recognised voice in the community, he is regularly featured in leading publications, and has previously held roles at Samarkand Global, the UK’s Department for Business & Trade and the China-Britain Business Council, where he worked with many of the UK’s leading companies on their strategies.

Jack’s Favourite Memory of Working at TONG Global:

Winning our first Chinese client to help them grow their UK impact – and seeing their successful UK pop-up get the coverage it deserved – was an amazing moment!

Laura Deng

Associate Activation Director

Laura has been with TONG Global for 7 years, with a background in BA Fashion Marketing and MA Public Relations. Her work is centred around account management, client communications, brand strategy and influencer marketing. She has led award-winning projects, such as a CNY campaign ‘Home’, which won a TopDigital Gold Award for Best short video campaign. She was also awarded the TopDigital Bronze Award for Content Creation and a second Bronze Award for Best Community Development.

Laura’s Favourite Memory of Working at TONG Global:

Being able to work with clients from different industries on different campaigns – trust from clients enables us to be creative and deliver great work.

Milly Zhang

Activation Manager

With a background in anthropology and marketing, Milly incorporates her expertise into brand campaigns that resonate with Chinese international audiences. She leads projects in brand building, marketing strategy, social media management, and market research, working with more than 20 brands across a range of industries.

Milly’s favourite memory of working at TONG Global:

Sharing moments of laughter, music, and milk tea in the office, that shape it into such a lovely place to work.

Grace Ma

Senior Account Executive

Grace has over three years of experience working in marketing agencies, with a strong focus on China’s digital and social media landscape. She specialises in campaign execution and influencer marketing, supporting international brands to build meaningful connections with Chinese audiences.

Grace’s Favourite Memory of Working at TONG Global:

Leading diverse campaigns for different clients, helping brands establish a stronger presence in China.

Yuki He

Senior Activation Executive

Yuki has been with TONG for over three years as an Activation Executive. She specialises in campaign planning and execution, paid media management, and social media activation. Yuki has worked across a variety of lifestyle brands and beyond, including real estate, student accommodation, travel, fashion, and skincare, bringing in her strong expertise in content strategy, influencer partnerships, and creative marketing.

Yuki’s Favourite Memory of Working at TONG Global:

My favourite thing about TONG is being in a workplace that fosters creativity and supports constant learning and development.

Fei Zhang

Design Team Leader

With over three years of experience as a brand visual designer at TONG Global, Fei has developed extensive expertise in visual optimisation and cross-cultural creative translation. He has played a key role in providing creative direction for campaigns and visual assets across a variety of clients, helping international brands across the retail, service, and real estate sectors effectively engage their desired audiences through tailored visual localisation strategies.

Fei’s Favourite Memory of Working at TONG Global:

Fond memories of a supportive and stimulating atmosphere where great teamwork and seasoned perspectives fuelled my professional development.

Monica Jiang

Graphic Designer

With over four years of experience in branding, visual communications, and content creation, Monica supported TONG Global’s creative output across campaigns and social media. She played a key role in developing visual assets that have not only enhanced clients’ brand activations, but have also contributed to the successes of projects across sectors such as lifestyle, retail, and consumer goods.

Monica’s Favourite Memory of Working at TONG Global:

Collaborating with colleagues from diverse cultural backgrounds and seeing our creative ideas come to life in real campaigns has been my most rewarding memory at TONG Global.

Joyce Xia

Graphic Designer

Joyce is a creative designer exploring how ideas, culture, and emotion take visual form. With four years of experience in brand and visual communication, she is blending strategic thinking with imagination to craft distinctive, story-driven brand expressions. At TONG Global, she has been working across diverse markets to shape visual identities that bridge global aesthetics with local relevance.

Joyce’s Favourite Memory of Working at TONG Global:

Working within established brand systems, TONG Global has been encouraging creative exploration, giving me space to reinterpret visuals in ways that resonate with local culture and aesthetics.

Shaun Su

Senior Activation Executive

With a background in STEM and four years of experience in the creative industry across the UK and China, he specialises in social media, influencer marketing, and brand collaborations, helping brands expand their presence and build meaningful connections with audiences.

Shaun’s Favourite Memory of Working at TONG Global:

I loved how our team at TONG Global feels like a group of friends, we’re always supporting one another both at work and outside of it.

Christal Zou

Activation Executive

Christal works as an Activation Executive supporting a range of clients, from student accommodation to real estate to the FMCG sector. With a background in communication, her work has a strong focus on content creation and influencer content and collaborations, building lasting connections between brands and audiences.

Christal Favourite Memory of Working at TONG Global:

Being surrounded by so many talented people, I enjoy every moment of being part of a supportive team that values creativity, open ideas, and genuine teamwork.

Riley Zhang

Activation Executive

With a background in communication and marketing, Riley’s passion for digital and international marketing translates into her successful support of clients in building strong and lasting brand presences on Chinese social media through retainer projects, influencer campaigns, and a variety of marketing initiatives.

Riley’s Favourite Memory of Working at TONG Global:

I really enjoy being part of a team where we work together, support each other, and always have a good laugh and share happy moments.

Amanda Liu

Associate Activation Executive

With experience in delivering cross-platform marketing activations, blending creative coordination with structured project management to bring campaigns to life, Amanda collaborates across teams and clients to translate strategy into meaningful, audience-driven brand projects and experiences.

Amanda’s Favourite Memory of Working at TONG Global:

My favourite memory at TONG Global is working with the team on creative projects. We turn ideas into reality, from the initial concept to the final delivery. I feel a real sense of fulfilment when I see how our collective efforts inspire and connect with audiences.

Xiaoya (Alice) Liu

Associate Activation Executive

With a focus on creative storytelling and influencer marketing, Alice helps brands shape a distinctive voice and expand their presence on Chinese social media. At TONG Global, she collaborates closely with teams and clients to strengthen audience-centric brand experiences and engagement.

Alice’s Favourite Memory of Working at TONG Global:

Seeing creativity and teamwork bring ideas to life, turning them into real connections and impact that continue to inspire my professional journey.

Sara Nigohosyan

Marketing Manager

With five years of experience as a Marketing professional and a background in BA Media, Communications and Cultural Studies and an MBA in Marketing Management, Sara joined TONG in early 2026 as a Marketing Manager. Her work is centred around growth marketing, brand positioning, content marketing, SEO, events, and more.

Sara’s Favourite Memory of Working at Tong:

My favourite memory is the warm welcome I received from the team when I first joined TONG. Everyone is so lovely to work with, and such dedicated professionals in their work, it’s a lovely environment.

Ning Chiou

Associate Activation Executive

With experience in crafting compelling social copy and delivering cross-platform marketing activations, Ning blends creative ideation with structured execution to bring campaigns to life. She collaborates across teams to translate brand strategy into engaging, audience-driven content and digital experiences that spark genuine connection.

Ning’s Favourite Memory of Working at Tong:

My favourite memory is the collaborative process of turning a raw brainstorm into a live campaign. There is a unique fulfilment in seeing a creative concept evolve through storytelling and execution until it finally reaches the audience. Seeing our collective efforts resonate with people in real-time is what makes the work truly meaningful.

Adam Knight

Co-founder and Board Member

James Campbell

Co-founder and Board Member